Same fiber. Different price tag.
We went to the source. Not for the story — for the difference you can feel.
“We didn’t start with a business plan. We started with a question — why does everything in your closet look fine but nothing makes you feel held? Everything Wildfool makes is an answer to that.”
— Helia
Founder, Wildfool
Read our storyShop by Form
Home & Adornments
Home & Adornments
Scarves & Shawls
Scarves & Shawls
Socks & Gloves
Socks & Gloves
Hats & Headwear
Hats & Headwear
Bags & Totes
Bags & Totes
The Founding Collection
Wildfool is new. Every piece in this collection is the first of its kind we’ve made — shaped by a small studio, sampled more times than was reasonable, and shipped only when the texture was right.
If you’re here early, you’re not a customer. You’re a reason the next piece exists.
WHY WILDFOOL
The material is the luxury.
- We go to the same mills that supply European luxury houses.
- Same fiber. Same season. Same goats.
- Then we skip the name and pass the price through.
